2019 marked a significant turning point for Breitling. Under the leadership of CEO Georges Kern, the brand underwent a substantial rebranding and product refresh, shifting its focus and significantly altering its collection strategy. This article delves into the Breitling 2019 models, examining their impact on the brand's legacy and their place within the broader context of Breitling's exclusive collections and the evolution of its iconic lines like the Avenger. While we won't delve into the 2023 Avenger series directly, understanding the 2019 releases provides crucial context for appreciating subsequent developments. We will also touch upon the enduring appeal of certain models, considering their place among the most collectible Breitling watches.
Breitling's Exclusive Collections and Models: A Pre-2019 Perspective
Before exploring the 2019 releases, it's essential to understand Breitling's pre-existing landscape. The brand was renowned for its robust and functional timepieces, particularly those within its aviation-inspired collections. The Navitimer, with its iconic circular slide rule bezel, stood as a flagship model, representing the brand's commitment to precision and functionality for pilots. The Avenger line, known for its ruggedness and resistance to extreme conditions, catered to a more adventurous clientele. Other significant collections included the Superocean (diving watches), the Transocean (classic dress watches), and the Chronomat (sporty chronographs). However, by 2019, the brand felt the need for a more streamlined and cohesive approach. The sheer number of models and sub-collections sometimes diluted the brand's identity.
The Navitimer 8: A Departure and a New Direction
The arrival of the Breitling Navitimer 8 in 2019 serves as a prime example of Breitling's strategic shift. As noted in the initial prompt, the Navitimer 8, part of the Aviator series, represented a departure from the traditional Navitimer design. While still carrying the Aviator heritage, it presented a more streamlined and modern aesthetic, foregoing the iconic circular slide rule bezel in some models. This move sparked debate among enthusiasts. Some lauded the updated design for its contemporary appeal and improved wearability, while others lamented the departure from the classic Navitimer's distinctive features.
The Navitimer 8's success, however, cannot be denied. Its range of models, encompassing different sizes, complications, and materials, broadened Breitling's appeal to a wider audience. The incorporation of in-house movements further solidified Breitling's commitment to horological excellence. The Navitimer 8’s success proved that Breitling could innovate while remaining true to its core values of aviation-inspired design and robust construction. This model became a crucial component of Breitling's 2019 strategy, demonstrating its willingness to evolve while retaining its heritage.
The New Breitling Avenger: Refinement and Consolidation
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